Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
Cookieless Tracking: New Cookie Policies & What They Mean for PPC
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies…
A Step-by-Step Guide To Digital Marketing Planning
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and…
PPC Case Study: How a pharma sciences company boosted conversions 500% in five months with optimized Google Ads
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords,…
SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet
SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for…
5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond)
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to…
4 Trends in B2B Healthcare Marketing
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of…
