Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
What do app tracking changes mean for marketers?
Data collection is critical to a successful marketing strategy. The more data a marketer has, the more accurately they can target their campaigns, benchmark success,…
Q&A with Linda Girard: On Entrepreneurship and Growing a Business
Pure Visibility recently celebrated 17 years in business! Linda Girard co-founded Pure Visibility in 2005 with a mission to build an SEO company that puts…
SEO Case Study: How a local dental office gained 267% more page one rankings with SEO
Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and…
How to Redesign Your Website Without Losing SEO
For many marketers, a website redesign will be one of the most expensive line items in their budget. Website redesigns can run anywhere between $15,000-200,000+,…
Website Redesign Case Study: How a digital marketing agency improved page one rankings by 36% with an SEO-focused website redesign
Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an…
Math Solver & Practice Problems Markup: What Do They Mean For Education Websites?
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And…