The online search landscape is undergoing its most significant transformation yet, with Artificial Intelligence (AI) at the forefront. What began as “10 blue links” on a search engine results page (SERP) has evolved into a complex ecosystem featuring maps, videos, images, ads, and now, AI Overviews and AI Mode. For […]
Optimizing Content for AI Search: SEO in the Age of AI Read More
Why SEO Requires a Full-Funnel, Multi-Channel Strategy by Tarun Gehani, SEO Director As Pure Visibility’s SEO Director, I’ve seen firsthand how much the search landscape has shifted in just the last year. Google is rolling out AI Overviews across more and more queries, and while the company claims this will
How to Own Page One in the Age of AI Overviews Read More
In today’s competitive digital landscape, Pay Per Click (PPC) advertising has emerged as a vital tool for businesses seeking to enhance their online presence and drive targeted traffic to their websites. For multi-location businesses like franchises or property management companies, PPC becomes even more important as it allows for tailored
How to Run Multi-Location PPC in 2025: PPC for Multi-Location Companies Read More
Pure Visibility’s Ecommerce PPC Holiday Guide The holiday season is an important time for ecommerce businesses as they face an increase in the number of consumers searching for gift ideas and deals. Holiday periods like Black Friday and Cyber Monday represent huge opportunities for online retailers to drive sales and
The Holiday Season Is Coming: Are Your PPC Campaigns Ready? Read More
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The issue could be with your landing page design. Landing pages are one of the most important elements in any digital marketing strategy – they can
Landing Page Best Practices to Boost Conversions Read More
Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies. Although it may feel counterproductive at first, marketing managers who want
How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC Read More
Running pay-per-click (PPC) campaigns on Google Ads can be a great way to drive traffic and conversions, but it can be challenging to measure success and prove ROI to superiors. Many marketers struggle to understand how to track campaigns effectively and communicate the results to stakeholders. Whether you’re just getting
PPC Metrics for Measuring Campaign Success Read More
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your
Importance of Analytics for PPC Campaigns Read More
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator Read More
Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction of a second.” Some of the factors Google uses to rank content have been announced to the public. Many others are speculation. Overall, there are
Everything You Need to Know About Google Algorithm Updates Read More
