Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
ChatGPT Ads Are Here: Which Industries Should Pay Attention?
ChatGPT is quickly becoming more than an AI assistant. It’s becoming a discovery platform. Consumers are using ChatGPT to research products, compare vendors, find local…
10 Key Takeaways From Google Marketing Live 2026 for SEO and PPC Marketers
Google Marketing Live 2026 reinforced a clear direction for search and advertising: Google is evolving into an AI-first discovery engine powered by Gemini, conversational search,…
The Hidden Click Problem: Running Smarter Landing Page Experiments for Local Businesses
Google Ads Landing Page Experiments For Local Businesses When you have a large Google Ads account advertising a large number of business locations, some of…
Data Analysis of Geo-Experiments for Google Ads
Finding Incremental Lift With Geo-Experiments When we run ads, we want to know that the ads are producing conversions that our business wouldn’t otherwise get….
AI SEO: Why the Fundamentals Still Rule and How to Thrive in the New Search Landscape
🎬 Catch the full conversation! Our SEO experts go deeper in this session—click below to watch on YouTube and get all the insights. 🎬 WATCH…
Checking Merchant Center Product Availabilty
Google will frequently disapprove products in a Google Merchant Center feed through automated checks. This can happen even if there aren’t really any problems. One…
