National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a […]
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and
4 Steps to Amazon Optimization Read More
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the
How an Ecommerce Company Used SEO to Outrank Industry Giants Read More
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing in a recession, your online visibility can take a major blow. You
Why You Shouldn’t Cut Marketing During a Recession Read More
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced? Read More
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger
Our Feel-Good Guide of Simple SEO Tips: 8 Things You’re Doing Right! Read More
Working from home (WFH), also known as telecommuting, is becoming increasingly popular in the United States; one survey found that “43% of Americans work from home occasionally.” And with the spread of COVID-19, many employers are making the shift to a remote workforce. As a company that has had a
Telecommuting Software to Make Your WFH Experience More Productive Read More
As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically
If you’re a business with a small marketing budget, it may feel like you can’t afford to invest in SEO services. Don’t write off this powerful method of lead generation! In reality, SEO can be scaled to fit organizations of all sizes—you just need to prioritize. There are many SEO
