How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising

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Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help […]

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What Are Core Web Vitals – Understanding Google Page Experience and Core Web Vitals

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In June 2021, Google released an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Google to ensure searchers are having the best experience when using its search engine and visiting pages from the search

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8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models

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Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased

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SEO vendors vs hiring in-house and how to choose an SEO company

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With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the

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The Top SEO Issues of 2020

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Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly

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