Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased […]
8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models Read More
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and
How to effectively collaborate with an agency Read More
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the
SEO vendors vs hiring in-house and how to choose an SEO company Read More
Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly
The Top SEO Issues of 2020 Read More
Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without
Google Posts: How to Use Google’s New Feature for Local SEO Read More
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time. It’s hard to
Top 10 Digital Marketing Resources for Beginners (…and Beyond) Read More
Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,” will take you to the version of the page that Google saw when it last visited the site and indexed its content. Google will let
What is a Cached Page on Google and What Does it Mean to you? Read More
Whether you are preparing to redesign your website, or wondering how to improve the quality and quantity of its traffic and leads, an SEO audit is, hands down, the best mechanism for understanding its true effectiveness. You’ll be able to tell what pages are your shining stars—bringing in the most
The best SEO audit tools for website crawls, keyword research, and more. Read More
Resolutions may appear cliche this time of year, but setting goals is essential for improvement. It lets us know where we are now and where we want to go. Many of the goals we all set last year didn’t hold beyond March. And that’s okay! The COVID-19 crisis requires us
Our Top Digital Marketing Resolutions for 2021 Read More
Selling products online can open up additional revenue streams for traditional brick and mortar companies. With ecommerce, businesses once confined to local markets can now sell products to people around the country, or even the world. But successfully shifting focus to online sales requires an understanding of digital marketing and
PPC for Ecommerce – How to Get Started with Ecommerce PPC Read More
