Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from home is no problem! We’re used to dealing with this challenge semi-regularly. But, suddenly we’re facing a marathon […]
Mission Possible: WFH with Kids Read More
Working from home (WFH), also known as telecommuting, is becoming increasingly popular in the United States; one survey found that “43% of Americans work from home occasionally.” And with the spread of COVID-19, many employers are making the shift to a remote workforce. As a company that has had a
Telecommuting Software to Make Your WFH Experience More Productive Read More
Hello fellow #telecommuters! Whether you’re newly-minted or an old pro at this, there are definitely more of us today than a few weeks ago. If you’re facing this for the first time, you may feel a bit disconnected or distracted, and if you’re used to WFH (working from home/work from
WFH Survival Guide: our Top Tips for Working from Home Read More
As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically
If you’re a business with a small marketing budget, it may feel like you can’t afford to invest in SEO services. Don’t write off this powerful method of lead generation! In reality, SEO can be scaled to fit organizations of all sizes—you just need to prioritize. There are many SEO
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. When helping clients prioritize their efforts, we’ve found teams that use an editorial calendar consider it
How to Create an Editorial Calendar Read More
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many
How PPC and SEO Work Together to Own Page One Read More
According to BrightEdge research, organic search “remains the dominant source of trackable web traffic and the largest digital channel,” with an average traffic share of 53% across industries. You’d think the importance of organic traffic from search engines would make investing in SEO a no-brainer, but marketers and business owners
Is SEO Worth it? 11 Common Concerns on the Value of SEO Read More
Our SEO Director, Tarun Gehani, presented on the topic of ecommerce SEO at WordCamp Ann Arbor. If you were lucky enough to catch his talk, you know it was packed with tips, especially in the context of approaching the redesign of an ecommerce website. For those of you who couldn’t
Ecommerce SEO Guide: Common Issues & Best Practices for Product-Driven Websites Read More
WordPress is the most widely-used content management system (CMS) in the world, and has become popular with everyone from small businesses and niche blogs, to international publications and major shopping sites. There is a large catalog of SEO plugins that make it easy for designers, developers, and content editors to
Review: How to Use the Yoast SEO Plugin as Part of Your SEO Strategy Read More
