Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch. And there are many moving parts […]
Part 1: How to plan a successful website redesign to preserve your rankings and traffic Read More
It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are
Bane or boon? Website Redesigns Can do More Harm than Good. Read More
It’s easy to feel like social media is only for beauty influencers, teenage girls, and washed-up celebrities. But with so many platforms to choose from, there’s one that’s right for your business goals and demographic. Our helpful infographic will show you how to match the social medium to your message.
How to Choose the Right Social Media Platform for Your Business Read More
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well as the strengths and weaknesses of each. Take the mystery
Stop Gambling on Your Digital Ads: Choose the Right Ad Type Every Time Read More
I’m excited and honored to announce that I’ve been invited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. We’ve been working on so many things here at Pure Visibility, the opportunity couldn’t come at a better time! I’ll be eagerly joining
Going up! We’ve Been Invited to be Part of Google Elevator Read More
If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares — but only if it’s done correctly. Too often marketing departments or small business owners will create content simply
Content Optimization: Getting Better Results with Blogs and Webpages Read More
Pure Visibility has been a Google-certified company since 2005, throughout its many iterations. So, when Google launched its new Premier Partner program in 2016, we were thrilled to learn that Pure Visibility would be among one of the first companies to receive the upgrade! What is a Premier Google Partner?
Pure Visibility is a Premier Google Partner Read More
If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account where mobile traffic is significant, you want to target visitors
Managing Mobile URLs and Their Use in Paid Search Ads Read More
AdWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your
Remarketing Lists for Search Ads: Add-on for Ecommerce Read More
Radius targeting basics Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve
AdWords and Bing Ads radius targeting in bulk Read More
