SEM/PPC

AdWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your […]

Radius targeting basics Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve

Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s Paradox. According to Wikipedia, Simpson’s Paradox is “a paradox in

Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product

Google AdWords and Microsoft adCenter paid search platforms have similar trademark policies, here are the policy summaries: Summary of AdWords policy Summary of adCenter policy Policies vary by the country of interest, but the gist of it for the U.S. is that you can bid on competitors’ trademarks, but you

Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because: It expands your traffic reach (duh). It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions

This is an interesting AdWords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods. Here are three ways to spell the company name Allen Bradley: Allen Bradley AllenBradley Allen-Bradley We are the KeyWord