Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your […]
Importance of Analytics for PPC Campaigns Read More
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator Read More
Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction of a second.” Some of the factors Google uses to rank content have been announced to the public. Many others are speculation. Overall, there are
Everything You Need to Know About Google Algorithm Updates Read More
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and marketing channels in response to the growing customer desire for video. Unlike text-based content, inserting videos into web pages, social media, emails, and sales outreach
Importance of Videos in B2B Marketing Read More
Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively. This can lead to poor PPC strategies that waste budget and provide a poor return on investment. To help you make the most of your
When should you use branded vs non-branded keywords in paid ads? Read More
A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget. That being said, they are still worthwhile…when done correctly. Redesigns can be used to refresh your brand, introduce new functionalities to the website, and create
Nowadays, digital marketing has become just marketing. Digital is necessary. Digital is mandatory. Digital is quickly changing. To remain competitive in a constantly evolving digital landscape, you’ll need to strategically grow and scale your marketing team. Each team member should help expand your reach by growing your influence and capturing
How To Build (and Scale) Your Marketing Team Read More
Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in the search results when facing stiff competition from behemoths like Amazon. Fortunately, there are ecommerce SEO experts who understand the challenges of ranking in highly
SEO Case Study: How an Ecommerce Company Increased Keyword Rankings by 50% Read More
Data collection is critical to a successful marketing strategy. The more data a marketer has, the more accurately they can target their campaigns, benchmark success, and make informed decisions about future marketing efforts. Unfortunately, the data that is so useful when advertising often comes at the expense of user privacy,
What do app tracking changes mean for marketers? Read More
Pure Visibility recently celebrated 17 years in business! Linda Girard co-founded Pure Visibility in 2005 with a mission to build an SEO company that puts results ahead of tactics, in a time when digital marketing was still relatively new. Today, Pure Visibility is a thriving digital marketing agency specializing in
Q&A with Linda Girard: On Entrepreneurship and Growing a Business Read More
