Introducing Our Free Guide to SEO for Website Redesign

Hello to a new year! And, hello to a whole new batch of marketing priorities for 2019. If it looks like a website redesign is going to be on your docket during the next twelve months, you’re in luck! Allow us to introduce Don’t Lose It!, our free, downloadable guide to help you “keep your search rankings and organic traffic the next time you redesign your website.”

A few of our favorite things: the best SEO audit tools

Through our process of developing our Visibility Audit, we worked with dozens of online SEO tools to find the right combination of data points we needed to perform our analysis. Some of the tools we had already used for years, while others we discovered while looking for more efficient ways to get the job done. Either way, it was hard to choose from such a robust field of SEO applications, both paid and free.

Bane or boon? Website redesigns can do more harm than good.

It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are in the process of a website redesign, and the stress of it all is palpable. Even if the design is perfect, even if the new features are killer, and even if the CEO is ecstatic, there’s that gnawing feeling that it all could go wrong with, essentially, the flip of the switch.