Internet Marketing Blog | Actionable SEO & Digital Marketing Insights

How a property management company signed 225% more leases with SEO and digital advertising

Property management companies often operate in aggressive markets. Properties face stiff competition for organic visibility and a higher cost to advertise online. These companies need to be both strategic with their digital advertising and follow SEO best practices to maximize their visibility in the search results. An experienced agency can […]

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How to Stay Healthy When you Work from Home

By Tarun Gehani

In our blog of work from home tips, we outlined some of the ways the employees at Pure Visibility have set up a successful work from home routine by doing things like setting regular hours, creating a dedicated work zone, and taking frequent breaks. This advice has helped us keep

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How a Property Management Company Boosted Leads for Rentals by 89%

By Tarun Gehani

Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget. This is where PPC consultants who have the expertise to maximize a campaign’s potential

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OK Google, How do I Get More Business During the Pandemic?

By Tarun Gehani

How voice and local search optimization can help you reach your displaced market. Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: Even if you’ve emailed and called as many of your customers as possible to let them know if

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How a National Childcare Brand Used Local SEO to Boost Inbound Calls and Website Leads by 50%

By Tarun Gehani

National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a

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4 Steps to Amazon Optimization

By Tarun Gehani

Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and

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How an Ecommerce Company Used SEO to Outrank Industry Giants

By Tarun Gehani

Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the

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Why You Shouldn’t Cut Marketing During a Recession

By Tarun Gehani

When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing in a recession, your online visibility can take a major blow. You

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How a Unique University Program Used a Strategic Google Ads Campaign to Drive 91% More Traffic

By Tarun Gehani

Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting

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Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced?

By Tarun Gehani

In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and

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