National childcare company improved perception in specific communities through local search optimization.

ClientClient nameYear2018AuthorAuthor nameShare

Local SEO increases inbound calls by 50%

An enterprise for-profit childcare provider partnered with Pure Visibility to implement a local search digital marketing campaign after working with us on search engine optimization and paid search previously. Our earlier successes (100% year over year improvement for unpaid search listings) helped this newer collaboration quickly accomplish the client’s new goal of increasing visibility and accessibility in its varied communities.

Company Background

The client is one of the largest for-profit childcare providers in the United States with more than 900 corporate and franchise locations.

Their aim was to increase brand visibility at a local level and to be recognized as a superior provider of childcare and a part of their communities. The main challenge was to organize and manage addresses, phone numbers and other location data so that parents could reliably reach pertinent information for the most convenient center.

Our Recommendations

We advised a divide-and-conquer approach incorporating more than one set of digital marketing tools. Pure Visibility centrally managed the data across multiple directories while optimizing web content for both mobile and desktop traffic to drive qualified, lead-generating traffic.

Success!

After implementing Pure Visibility’s local search plan, this client saw:

+ 0 %
Increased web traffic
Increased mobile leads
32%
Increased web form leads
50%
Increased local lead conversion
22%
- 0 %
Decreased cost per lead