A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget. That being said, they are still worthwhile…when done correctly.  Redesigns can be used to refresh your brand, introduce new functionalities to the website, and create a better experience for users. When done with SEO in mind, a new website can be relaunched for ongoing growth to improve keyword rankings and drive more qualified traffic.  Unsuccessful relaunches, on the other hand, can create issues that tank your keyword rankings and lead to expensive and unplanned post-launch…

Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in the search results when facing stiff competition from behemoths like Amazon.  Fortunately, there are ecommerce SEO experts who understand the challenges of ranking in highly competitive markets and know what you need to do to be seen and drive more traffic to your website. An experienced SEO team can enable your website to perform its best by prioritizing your marketing efforts and optimizing the content most likely to rank and convert. Importance of ecommerce SEO…

Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and become more visible online, especially when they have limited time to focus on marketing efforts.  This is where hiring an SEO agency to take over can be beneficial. An experienced digital marketing team can identify opportunities for improvement, create new content, and make ongoing optimizations that drive more qualified organic traffic — and new patients. Why SEO is important for dentists SEO uses a variety of specialized tactics — including on-page optimization, link building, and…

Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly important role in how your content is ranked, leaving many marketers scrambling to update their websites. Unfortunately, website redesigns are a significant undertaking for marketers, especially those inexperienced in search engine optimization (SEO). And undertaking any type of website refresh without a strategy in mind can actually cause more harm than good. Whether you’re doing a complete website overhaul or tackling your updates in phases, it’s important to follow website redesign best practices. When…

Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources or expertise to devote to ongoing campaign optimization. In these situations, experienced PPC consultants can help identify opportunities you may not be aware of and optimize your campaigns for a stronger ROI. Why PPC is important  PPC is a digital marketing tactic that is used to drive more qualified traffic…

Property management companies often operate in aggressive markets. Properties face stiff competition for organic visibility and a higher cost to advertise online. These companies need to be both strategic with their digital advertising and follow SEO best practices to maximize their visibility in the search results. An experienced agency can help tailor your efforts for each property and make the most of your marketing budget. Why niche targeting is important Highly competitive fields can drive up the cost of digital advertising and make it significantly harder to rank well in organic search results. Companies worried about competing in an aggressive…

Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget.  This is where  PPC consultants who have the expertise to maximize a campaign’s potential can make a big impact. An expert can optimize a mediocre campaign to perform its best, with simple strategic tweaks, rather than a complete overhaul. Why PPC is important PPC is a digital marketing tactic that is used to drive more qualified traffic and sales in a short period of…

National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a boost at the community level by helping you show up for local search terms. Local SEO meets people where they are Local SEO helps companies appear for locally-focused searches like “vegan restaurant ann arbor,” and “grocery store near me.” When you consider that 46% of all Google searches are looking…

Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the effort to invest in SEO. Fortunately, there are SEO experts who understand the challenges of ranking in a highly competitive market, and know what you need to do to be heard and seen. An expert can optimize your website to perform its best by prioritizing your efforts and creating a…

Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital marketing tactic that is used to drive more qualified traffic and sales in a short period of time, using online ad platform(s) that charge by the click. With 15% of all web traffic coming from paid search advertising, paid campaigns…

As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically created with the audience and desired outcomes in mind.  We’ve worked with many companies who were frustrated by the results of their content creation and wonder if it is truly worth their team’s time and effort. We’ve helped those same marketers take a long-neglected corporate blog and turn it into…

If you’re a business with a small marketing budget, it may feel like you can’t afford to invest in SEO services. Don’t write off this powerful method of lead generation! In reality, SEO can be scaled to fit organizations of all sizes—you just need to prioritize.  There are many SEO tasks that are less resource-intensive but still produce excellent return for your efforts. If you have a small budget and want to try SEO, you’ll get the biggest bang for your buck when you re-optimize your existing content. Here’s a quick look at why: Why content optimization works Content optimization…