Local search optimization helped a property management company find the right tenants.

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Property manager uses local SEO to find the right tenants

Property manager uses local SEO to find the right tenants

Pure Visibility helped a national property management company with dozens of locations improve visibility with a local search optimization strategy tailored to their needs. The results? A surge in leases, under-budget costs and increased competitive edge in some of the most aggressive rental real estate markets in the United States.

Company Background

Windsor Communities is a national property company with locations in more than 10 states and 22 cities across the United States. They began working with Pure Visibility to improve their digital marketing efforts, targeting an increase in leases within several highly competitive markets, including Boston, Washington, D.C., Baltimore and New York City.

Our Recommendations

We recommended a standardized local search effort that could be scaled across current and future Windsor Communities properties. The first step was to update local business listings across multiple providers, then to optimize with regular audits of listings, promote customer engagement across local search platforms, and report local search directory performance quarterly.


Within a year after consulting Pure Visibility, Windsor saw:

+ 0 %
calls per month
+ 0
leases per month
+ 0 %
year-over-year leases
+ 0 %
year-over-year tours