Case Study: Eastern Michigan University
Paid search advertising gives a new degree program a strong start.Client Background
Located in Ypsilanti, Michigan, EMU prides itself on providing practical and meaningful academic experiences to its students. The RN to BSN program was developed to be entirely online and enable candidates with an Associate’s Degree in Nursing to complete their Bachelor’s of Science in Nursing while they continue to work. The program also incorporates six start dates per year, essentially allowing rolling admission for busy non-traditional students.
Our Recommendations
PV planned and initiated a paid search ad campaign that would appeal to EMU’s target market, including an SEO audit of the program’s landing pages. Ad spend and clicks were monitored and analytics were reported on a bi-weekly basis, ensuring consistent management of the campaign.
Success!
With the help of Pure Visibility, EMU saw:
227
applications within the campaign's first two weeks.
433
applications within the campaign's first month.
More Clicks
EMU saw an average of 32.75 clicks per day.
Competitive Differentiation
EMU saw 250% more clicks than Ohio competitors.