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Case Study: KidoZen

A B2B technology management firm benefits from paid search advertising.
Pure Visibility / Driven by Results / Case Study: KidoZen

KidoZen is a mobile enterprise application platform provider for companies managing mobile apps.  They needed to increase their online presence and encourage potential customers to become active clients. Pure Visibility planned and launched a paid search advertising campaign to address these issues, ultimately increasing online conversions by 1000%.

Company Background

KidoZen was formed in 2011 in order to help provide an effective platform for mobile enterprise applications.  They have served companies such as Microsoft, American Airlines, Boeing, Pfizer, Shell, and Toyota.  Their services include Mobile Backend as a Service, Enterprise Mobile App Center, Mobile Data Virtualization, Mobile Data Management and Enterprise Mobile Analytics to create a platform that provides superior control and simplicity.

Our Recommendations

Pure Visibility recommended a targeted paid search advertising campaign that integrated a Search Engine Optimization (SEO) audit of KidoZen’s website. The paid search advertising increased visibility of KidoZen’s services to potential customers. The SEO audit addressed the non-financial aspects of paid search success, which include relevance and performance of the landing page(s) associated with paid search ads.


Within six weeks, KidoZen saw:


% more conversions


percent of conversions coming from new website visitors

28% of users using a mobile device

A 45% increase in “Contact Us” form use and a 17% increase in free trial sign-ups

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