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Case Study: Windsor Communities

Local search optimization helped a property management company find the right tenants.
Pure Visibility / Driven by Results / Case Study: Windsor Communities

Pure Visibility helped a national property company with dozens of locations improve visibility with a local search optimization strategy tailored to their needs. The results? A surge in leases, under-budget costs and increased competitive edge in some of the most aggressive rental real estate markets in the United States.

Company Background

Windsor Properties is a national property company with locations in more than 10 states and 22 cities across the United States. They began working with Pure Visibility to improve their digital marketing efforts, targeting an increase in leases within several highly competitive markets, including Boston, Washington, D.C., Baltimore and New York City.

Our Recommendations

We recommended a standardized local search effort that could be scaled across current and future Windsor Communities properties. The first step was to update local business listings across multiple providers, then to optimize with regular audits of listings, promote customer engagement across local search platforms, and report local search directory performance quarterly.


Within a year after consulting Pure Visibility, Windsor saw:


More Calls

Windsor saw a 78.3% increase in average monthly calls.

More customers

Windsor saw an average of 16.2% more Year over Year leases and 9% more Year over Year tours.


more leases per month on average

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