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Case Study: Increasing Visibility for Enterprises

Local search optimization increases inbound calls by 50%.
Pure Visibility / Driven by Results / Case Study: Increasing Visibility for Enterprises

An enterprise for-profit childcare provider partnered with Pure Visibility to implement a local search digital marketing campaign after working with us on search engine optimization and paid search previously. Our earlier successes (100% year over year improvement for unpaid search listings) helped this newer collaboration quickly accomplish the client’s new goal of increasing visibility and accessibility in its varied communities.

Company Background

The client is one of the largest for-profit childcare providers in the United States with more than 900 corporate and franchise locations.

Their aim was to increase brand visibility at a local level; to be recognized as a superior provider of childcare and a part of their communities. The main challenge was to organize and manage addresses, phone numbers and other location data so that parents could reliably reach pertinent information for the most convenient center.

Our Recommendations

We advised a divide-and-conquer approach incorporating more than one set of digital marketing tools. Pure Visibility centrally managed the data across multiple directories while optimizing web content for both mobile and desktop traffic to drive qualified, lead-generating traffic.

Success!

After implementing Pure Visibility’s local search plan, this client saw:

47

Traffic Increase

Website traffic increased by 47%.

Lead Generation

The client saw a 32% increase in mobile lead generation, a 50% increase in web form leads, and a 22% increase in local lead conversion.

-33

Decreased Cost

Cost per lead decreased by 33%.

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