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Case Study: Learning Care Group

Local search optimization increases inbound calls by 50%.
Pure Visibility / Driven by Results / Case Study: Learning Care Group

Learning Care Group (LCG), an Enterprise for-profit childcare provider, partnered with Pure Visibility to implement a local search digital marketing campaign after working with us on search engine optimization and paid search previously. Our earlier successes (100% year over year improvement for unpaid search listings) helped this newer collaboration quickly accomplish LCG’s new goal of increasing visibility and accessibility in its varied communities.

Company Background

Learning Care Group is the second largest for-profit childcare provider in the United States with more than 900 corporate and franchise locations. LCG is an Enterprise company, comprised of Childtime, Tutor Time, The Children’s Courtyard, La Petite Academy and Montessori Unlimited.

Their aim was to increase brand visibility at a local level; to be recognized as a superior provider of childcare and a part of their communities. The main challenge was to organize and manage addresses, phone numbers and other location data so that parents could reliably reach pertinent information for the most convenient center.

Our Recommendations

We advised a divide-and-conquer approach incorporating more than one set of digital marketing tools. Pure Visibility centrally managed the data across multiple directories while optimizing web content for both mobile and desktop traffic to drive qualified, lead-generating traffic.


After implementing Pure Visibility’s local search plan, Learning Care Group saw:


Traffic Increase

Learning Care Group’s website traffic increased by 47%.

Lead Generation

Learning Care Group saw a 32% increase in mobile lead generation, a 50% increase in web form leads, and a 22% increase in local lead conversion.


Decreased Cost

Learning Care Group’s cost per lead decreased by 33%.

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