The client is one of the largest for-profit childcare providers in the United States with more than 900 corporate and franchise locations.
Their aim was to increase brand visibility at a local level; to be recognized as a superior provider of childcare and a part of their communities. The main challenge was to organize and manage addresses, phone numbers and other location data so that parents could reliably reach pertinent information for the most convenient center.
We advised a divide-and-conquer approach incorporating more than one set of digital marketing tools. Pure Visibility centrally managed the data across multiple directories while optimizing web content for both mobile and desktop traffic to drive qualified, lead-generating traffic.
After implementing Pure Visibility’s local search plan, this client saw:
Website traffic increased by 47%.
The client saw a 32% increase in mobile lead generation, a 50% increase in web form leads, and a 22% increase in local lead conversion.
Cost per lead decreased by 33%.