Heinz Food Service provides food preparation professionals and culinary industry experts with the tools, insights, and ingredients to create a wide variety of delicious meals and creations. Heinz was looking to increase customer engagement with its brand image, while also promoting new uses of their products.
We knew that running promoted Facebook posts targeted at both current and potential fans of Heinz would be the most effective way to achieve their goals. We supported the social media strategy with personalized paid search campaigns via Google and Bing, aimed at generating page views, conversions, and other forms of increased consumer engagement with the Heinz Foodservice brand.
Pure Visibility recognized that targeting users within the culinary industry would be the most effective way to familiarize a fresh customer base with the Heinz brand, and the figures show that our strategies for implementing a mix of social media and paid search were undoubtedly successful.
Within one year, Pure Visibility’s strategy helped Heinz Foodservice to:
Heinz Foodservice saw social media impressions jump to over 570,000.
Heinz Foodservice saw a 10% increase in conversions and a 20% increase in shares and likes.
Successful mobile targeting helped Heinz Foodservice reach 134,654 smartphone users.
Heinz Foodservice saw their cost per conversion decrease by $1.50.