Website Relaunch Consulting
Protect your SEO during a website redesign.
It’s generally accepted that traffic loss is inherent to any website relaunch. But with proper planning and preparation, you can mitigate nearly any risk to your rankings and traffic. To do this you must fully understand what elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. Otherwise you put your entire organic visibility at risk.
If you’re staring down the barrel of a website redesign, it’s vital to understand the role of SEO in driving your digital visibility. By doing so, you can avoid common issues that plague website relaunches and lead to a loss in rankings and traffic—things like changing URL structure and site architecture, deleting pages with high-quality backlinks, and rewriting effective on-page elements and content.
Safeguard your next redesign.
Our Redesign SEO Protection Plans help you offset the risk that comes with a redesign project, and ensures your new website is primed for success. We pinpoint your current website’s strengths—so you can protect and build upon them, and identify its weaknesses—so you know what can safely be eliminated without harm to your bottom line.
Get our free guide to redesign SEO!
Learn how to protect your rankings and maintain your traffic the next time you redesign your website.
Expert SEO assistance, for each phase of your redesign.
Our SEO Protection plans are based on a 6-month engagement. We work closely with your web team to ensure the most successful elements of your SEO are identified, preserved, and enhanced.
- Before: Learn what pages to keep, what needs to be rewritten or optimized, what needs to be added, and what is safe to remove completely. Understand your market and competitors from an SEO perspective, so you know where the opportunities lie.
- During: Get hands-on assistance from our SEO experts throughout your redesign to address technical issues and ensure top performing pages are preserved and optimized.
- After: Confirm a successful relaunch with a post-launch technical check and indexation monitoring.
We love collaborating with web design and development teams, and they appreciate our work because it allows them to focus on what they do best, all while making certain your redesign project is a success.
Why Redesign Protection works.
It’s true that website designers and developers often provide some type of SEO audit as part of a redesign project. Yet, businesses often come to us after relaunching their website and losing valuable traffic and rankings, even though this type of audit was part of the project—so what went wrong?
The reason so many website relaunches fail is that effective SEO elements are often removed, including top-performing content. Jumping into a website redesign without a clear understanding of what is working and isn’t working can lead to unnecessary changes that have major ramifications for your SEO.
Redesign SEO Protection Pricing
Basic
Level 1
A minimalist plan for redesign teams that are well-versed in SEO and able to implement recommendations.
Standard
Level 2
A more collaborative option for teams that need help with SEO tasks—we work closely with you throughout the redesign.
Complete
Level 3
Our most comprehensive package for businesses that can’t risk any loss to their rankings and traffic.
Level 1 redesign SEO package includes:
- Audits of your live website and development website to ensure the most important SEO elements are maintained. You will get an easy-to-follow checklist of SEO tasks, prioritized by importance, to guide your redesign efforts.
- Code checks before and after launch help us verify that our recommendations were implemented successfully.
- Our experts will attend meetings and provide SEO advisement throughout the project
Level 2 redesign SEO package includes:
- Audits of the live website and development website to ensure the most important SEO elements are maintained. The audit findings identify which SEO tasks will be most effective at keeping — and later improving — your website’s rankings and traffic.
- Code checks before and after launch help us verify that our recommendations were implemented successfully.
- Monthly hours are used for specific SEO tasks, such as 301 redirects, on-page SEO, sitemaps, canonical tags, and keyword research.
Level 3 redesign SEO package includes:
- Audits of the live website and development website to ensure the most important SEO elements are maintained. The findings from these audits identify which SEO tasks will be most effective at keeping—and later improving— your website’s rankings and traffic.
- Code checks before and after launch help us verify that our recommendations were implemented successfully.
- This package includes extra hours for SEO tasks, allowing us to assist your web development team in more strategic ways.
- You’ll get 8 hours of on-call support during launch day to help troubleshoot any issues that may arise.
Which plan is right for your redesign?
Just answer a couple quick questions. We will contact you to schedule a call and discuss how we protect your website’s traffic and rankings during your next redesign.
What’s included in each Redesign Protection plan.
Our Redesign SEO Protection plans are designed to take the guesswork out of the website redesign process. We’ve helped numerous businesses regain their rankings and traffic after an unsuccessful relaunch, and each time the problem was clear: web design and development teams regularly and unintentionally overlooked the critical steps needed to protect a website’s SEO. Our Redesign SEO Protection plans include all the elements of expert SEO support you need to plan and execute a successful relaunch.
| Level 1 | Level 2 | Level 3 | |
|---|---|---|---|
| Plan Manager Your single point of contact who coordinates and reports on all Redesign SEO Protection activities. A plan manager will clearly communicate project progress and ensure that everything runs smoothly. | ✓ | ✓ | ✓ |
| Discovery A detailed survey followed by a 1 - 2 hour session facilitated by your plan manager. Discovery helps us learn more about your redesign and project goals so we can better focus our efforts. | ✓ | ✓ | ✓ |
| Live Website Audit A thorough SEO audit of your current website to identify the pages and elements that drive it’s rankings and traffic.This includes a review of your keywords, content, technical SEO, analytics, backlinks, and competition. | ✓ | ✓ | ✓ |
| Audit Report & Task Lists A presentation of our findings with prioritized recommendations for your redesign. | ✓ | ✓ | ✓ |
| Development Site Audit A full review of the optimization of your new website prior to launch. We audit your dev website’s technical SEO, content, mobile-friendliness, and analytics. | ✓ | ✓ | ✓ |
| Pre-launch Check Final check before going live to ensure there are no critical issues. | ✓ | ✓ | ✓ |
| Post-launch Check Full scan of the new website for the completeness of indexation by search engines. | ✓ | ✓ | ✓ |
| Launch Day Support 8 hours of monitoring and on-call support during the day of your relaunch. | ✓ | ||
| Monthly Hours Additional hours available for our experts to assist your redesign team with the SEO tasks we have identified in our prioritized checklist.This can include on-page SEO, 301 redirects, and consultation on technical and UX issues. | up to 2 hours/month, support only | up to 10 hours/month | up to 15 hours/month |
| COST | $2500 /month for 6 months | $4500 /month for 6 months | $5500 /month for 6 months |
FINE PRINT: Plan pricing is based on a 6-month commitment, for websites with 2000 pages or fewer. If you need pricing for a different timeline or for websites with more than 2000 pages, ask us for a custom quote. Monthly hours do not roll over. Additional hours will be billed at $200/hour. If engagement with Pure Visibility continues past 6 months, monthly hours will be recalculated at our regular rate of $200/hour.
Success Stories
Local search optimization helped a property management company find the right tenants.
A telecommunications services provider’s online catalog launch is bolstered by search engine optimization.
Social media leads to long tail digital engagement for a multinational food service company.