Each year, almost a third of our new clients find us in a panic after relaunching their website and watching their rankings and traffic plummet—or even disappear, entirely.
The reason is almost always the same: the developers (no matter how experienced or well-meaning) did not preserve the successful elements of optimization from the old website. Making uninformed decisions, like unnecessarily changing the site architecture or editing high-performing content, can have major ramifications on traffic.
Sadly, once the damage is done to your visibility, it can take months, even longer, to rebound. During this time, the effects on sales can be significant.