415 N 5th Ave, 2nd Floor, Ann Arbor, MI 48104


Considering a website redesign?

Think you have nothing to lose? You can damage your online visibility if you relaunch your website without safeguarding your optimization.
Pure Visibility / Considering a website redesign?

Each year, almost a third of our new clients find us in a panic after relaunching their website and watching their rankings and traffic plummet—or even disappear, entirely.

The reason is almost always the same: the developers (no matter how experienced or well-meaning) did not preserve the successful elements of optimization from the old website. Making uninformed decisions, like unnecessarily changing the site architecture or editing high-performing content, can have major ramifications on traffic.

Sadly, once the damage is done to your visibility, it can take months, even longer, to rebound. During this time, the effects on sales can be significant.

Ensure a successful website redesign

For a redesign to be successful, you need to fully understand what’s currently working on your website (and what’s not), before you make any design, architecture, or content decisions. You also need to implement the appropriate technical safeguards along the way, to ensure no traffic is lost during and after the transition.

We are experts in digital visibility. Our unique process involves a thorough audit, which will identify your website’s strengths and weaknesses across a spectrum of digital marketing disciplines.

From there, we can help you create an action plan for your redesign and advise your development team along the way. We will ensure, not only that your online visibility is preserved during a relaunch, but that the new website is built to boost your rankings and traffic in the months and years ahead.

Lay the foundation for a successful website redesign and relaunch experience.

Understand which elements of your website and content are effective, and which need improvement.

Be more informed when choosing vendors for your unique website redesign project.

Ensure developers take the needed steps before, during, and after relaunch to preserve your online visibility.

Resolve any visibility issues before they happen with pre-launch technical checks.

Set appropriate digital marketing goals, strategies, and timelines to support your business objectives.

How to protect your website redesign investment

If you’re considering a large-scale website relaunch in the coming year, fill out our form for a preliminary assessment on your website’s fitness for a Website Redesign Audit. We will let you know if your site is a good candidate, what you can expect from the audit, and how it will help you get the most from your redesign efforts.

Get a free preliminary review of your website.

Take 10 minutes and fill out our questionnaire. Find out if a Website Redesign Audit is right for your next redesign project.

Don’t delay—our capacity is limited.

Our audits are very thorough. A majority of the work is performed by human analysts (not an automated system), and our recommendations are made by career digital marketing experts. As such, we have a limited number of audit slots available each month.

Get our digital marketing newsletter.

Each month we curate the top industry news and share it with our subscribers.

Download our free SEO tip sheet.

Find out the 7 things you're doing right (and don't even know it).

Tell us your troubles.

Not enough traffic? Ad spends too high? Overwhelmed by Facebook? We'd love to help!